JOURNALIST EVENTS - China
In October, APG hosted desk-side interviews for three of China’s leading magazines: Mum and Baby Talk, Family Baby and Popular Science with Dr. Ge. She spoke about APG’s landmark study findings that showed eating pistachios could help women with gestational diabetes manage their blood sugar level.
To date, news about the study has been viewed by more than 7.4 billion Chinese consumers.
In December, APG held a "Healthy Food Choice, Healthy Lifestyle” media event in Shanghai. Mr. Tyler Babcock, Deputy Director of the Agricultural Trade Office in Shanghai; Mr. Wang Xufeng, a famous nutritionist and Dr. Sheng Ge talked about the health benefits of American pistachios as well as the results from the latest gestational research study to more than fifty journalists.
This press event resulted in fifty-seven media placements, including print, TV broadcasting and online digital videos.